Do You Have a Sales Pitch, or do you have a sales message?? There is a huge difference!!
I’ve worked in the service industry for close to 30 years at this point and then the time selling has become a major part of that. Whether I was a commission sales rep or technician paid on commission no matter what it was I had to have a great message for my potential customers and clients. New Jersey’s best we close around 92% of the estimates we give, and I can attribute that for the most part to the ability to give a sales message one that is not repetitive and pitchy. Take a few minutes and think about what your company is about and what makes you to a degree unique against your competitors, I can assure you there are vast differences between you and someone else. Showing up to do the job is not competitive, but showing up showing the pure value and authentic messaging can And will make all the difference in the world. People like to buy they don’t like to be sold to and when you’re in front of them they want to have a certain level of control on making decisions, a big result leaving them with options but still trusting your authority and experience to help them get there. When you are in home or business and are there 2 give them a consultation which is something I like to call it as there are no real expectations other than one person giving advice, and the other one listening to the opportunities for an outcome they are looking for. We help our clients when consulting with them and how to craft this message not only for the ownership and management, but for the technicians and office staff alike. Feel free to visit roblyon.com today to find a ton of free resources including a free e-book on how to position yourself when you sign up for our email list. As always feel free to subscribe to her podcast service without excuses At iTunes, Apple podcast, Stitcher, Spotify or wherever you listen to your podcast at or Ove course at robmlyon.com.
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